Brand Guardianship

Adopting a new brand is exciting. Finding that brand can be expensive. It is therefore important that the chosen brand can be protected and that it does not infringe a third party’s rights. If this occurs, it can result in the withdrawal of the brand, the necessary development of a new brand and even expensive and drawn out litigation.

Once you have chosen your brand, it is important that it is adequately protected against infringement by third parties.

Our Brand Guardianship service provides clients with advice as to how to protect their intellectual property in the most cost-effective way and includes:

• Guardianship Review – to ensure that a brand is available for use and can be defended.  
• Brand Registration – registration of rights in relevant jurisdictions to protect against misuse by third parties.  
• Portfolio Management – outsourcing the management of a portfolio of registered designs and/or registered trade marks, including oppositions, renewals and watch notices.  
• Design and Copyright Safe – secure repository enabling ownership of intellectual property to be proven.  
• Enforce Now – where third party infringement does take place, fast and cost-effective enforcement ensures that disruption is minimised.

Please download our Brand Guardianship brochure to find out more about how we can help protect the investment you make in your brands including information relating to trade marks, designs and copyright. 
 

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